Jay Toffoli has over 20 years of experience creating distinctive images for branding. Some of his work includes identity programs for the J. Paul Getty Trust, Pacific Life, NCR, USC, Pomona College, Boston Court Theatre, Fujitsu Concord Jazz Festival, and the British Film Office, signage and wayfinding programs for the Getty Center, petroleum station designs for Exxon and Esso, and retail packaging systems for AT&T and Lawry's Foods. He is the former creative director for Saul Bass/Herb Yager & Associates in Los Angeles and west coast Creative Director for Citigate Corporate Branding. Jay is a graduate of Art Center College of Design as well as a former instructor at the college.